mbba agenda

Friday: 6:30 - 9 pm

Welcome! Branding Yourself Online & In Person


Opening & Setting the Standard

Social Media Marketing 

Branding YOU  Online & in Person

Close out the evening with Company Vision & Beauty Advisor Culture

HOMEWORK: Complete Personality Profile

9 pm –Mix & Mingle Casual Meetup in the Hotel Lobby / Restaurant & Bar Area to Network

Saturday: 9 am 6 pm

Understanding the Beauty Industry – WHY Motives

8:30 Registration

Economy of the Beauty Industry throughout the Decades /

5 Reasons for Destruction (share articles / market research)

Why Motives & Solutions / Speaking in Themes 

Know Your Market / Know Your Competition / Understanding Business Owner

Selling a System / Solution

 Partnership Options & Product Pairings

 Positioning Yourself for Success / I Am, I Implement

People, Personalities & Passion

 Approaches & Selling the Appointment

Communication & Implementation

Conducting a Discovery Meeting & Offering a Proposal

 Account Set-Up / Implementation Meeting / On-going Support

Fall in Love with the Process / What’s your WHY

HOMEWORK: Complete Skincare Analysis & Identify your WHY

Sunday: 9 am – 5 pm

Beauty From the Inside Out

 8:30 Registration

Understanding & Appreciating Personalities & Body Morphology (review personality quiz)

Beauty From the Inside Out 

Love the Skin You’re In

 SKIN: As an Organ, Understanding Skin Types, Identifying Skin Conditions

Effective Regimens & Live Facials

Aging Gracefully; Product Solutions & Targeted Regimens

Advanced Skincare Science & Selling in Systems

 Leveraging Education to Provide Solutions & Secure Sales with MUST HAVE Products

Monday: 9 am – 3 pm

Art of You & Art of Makeup

  8:30 Registration

Novice to Professional – Sanitation, Station Set-Up, Client Consultation

Color Theory / Identifying Face Shape / Lighting & Photos

Live Demonstration

Client Relationship & Closing the Sale

Selling as an Extension of Service  

RECAP & Plan of Action

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