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Does anyone LOVE new products as much as we do? The secret is finally out! Motives is releasing some incredible must haves announced at the 2022 Market America International Convention. Here are all of the details:




I Am Essential v.1 and v.2


I Am Essential 

v.1 and v.2


I Am Essential v.1 and v.2 are three-palette collections with everything you need to create full-faced looks. Expertly curated in two colorways to flatter every skin tone, your new go-to palette has shades that perfectly complement each other in endless combinations. Featuring silky powders and luxe creams, the I Am Essential collections are easy to use and comfortable to wear for any occasion.


If you want all of the details, check out our latest blog post HERE!

Motives® x LALA Pop of LALA Pressed Pigment Palette



Get a dose of vibrancy with La La Anthony’s newest palette! Expertly curated and designed, this playful palette is packed with pops of color as bright and bold as the star herself. You’ll know exactly what to pick when your mood just can’t stand the thought of boring.


If you want all of the details, check out our latest blog post HERE!

Motives® 30th Anniversary Lip Collection


Motives® is celebrating our parent company Market America's 30-Year Anniversary with this mini lip collection! Inspired by hope and freedom, this limited-edition collector’s item features four beautiful shades of Motives Mini Lipstick: Freedom, a powerful red; Hope, your new favorite neutral; Opportunity, a poised peach; and Unity, a delightful dusty pink — all in a creamy, silky formula with a stunning matte finish.


  • Includes four mini cream lipsticks
  • Shades that are easy to wear on any occasion
  • A creamy and rich formula that goes on smoothly for comfortable wear
  • Limited-edition set that’s perfect as a gift
  • Vegan, paraben-free and gluten-free

Motives® Essential Complexion 4-Piece Brush Set


Sweep on a flawless complexion with the Motives® Essential Complexion 4-Piece Brush Set. This tag team of brushes is incredibly plush, soft and flexible with just the right amount of density for a smooth, luxurious application of liquid, cream and powder formulations. Whether you are a beginner or pro, these four luxe brushes will help you take your artistry and complexion to the next level. This set includes a medium-sized powder brush; angled, buffing foundation brush; tapered highlighter brush; and angled concealer brush.


Bristles: Designed with elegant two-tone black and dark brown 100% synthetic bristles. Soft, flexible and created for optimal performance for beginners or pros.

Handle: Created with comfort in mind, our sleek matte-black handles fit perfectly in the hand for easy application and expert execution. Thoughtfully made from 20% post-consumer recycled material.

Case: Packaged in a durable, frosted black plastic container that is great for travel and for storing your brushes. The hard shell keeps brushes safe and clean. Sit the cup on your vanity or makeup table; both the top and bottom become containers to hold your favorite brushes, allowing easy access while applying makeup.

The Motives Essential Complexion 4-Piece Brush Set includes all the essential makeup brushes to create a flawless, full-faced look:


  • Powder Brush: Gripping gently toward the bottom of the handle, lightly sweep on powders, blushes and bronzers. This medium-sized, rounded powder brush gives you a gentle application and is perfect for creating buildable coverage.
  • Foundation Brush: This angled foundation brush will allow you to apply liquid formulas like a dream. With the perfect amount of softness and density, this brush will help pick up, place and evenly distribute product to all contours of the face.
  • Highlighter Brush: Get your glow on with just a few sweeps when using this incredibly lush brush featuring a tapered head, which allows you to apply as much or as little product at a time as you would like.
  • Concealer Brush: Applying concealer just got more exciting with this innovative, angled, fan-like concealer brush. With a 40°-angle cut ferrule, this brush has the perfect shape and density to blend and reach in the smallest areas and contours of the face.





Motives® Essential Eye 7-Piece Brush Set


Design eye-catching looks with the Motives® Essential Eye 7-Piece Brush Set. This collection of brushes was expertly designed to help you achieve stunning eye looks, no matter how simple or extreme the look. Incredibly plush, soft and flexible with just the right amount of density for seamless and precise application, this luxurious eye brush set lets you set your look up for success. This set includes an angled eyeliner brush, crease brush, petite smudge brush, shadow brush, blending brush, detail brush and eyebrow/spoolie brush.


Bristles: Designed with elegant two-tone black and dark brown 100% synthetic bristles. Soft, flexible and created for optimal performance for beginners or pros.

Handle: Created with comfort in mind, our sleek matte black handles fit perfectly in the hand for easy application and expert execution. Thoughtfully made from 20% post-consumer recycled material.

Case: Packaged in a durable, frosted black plastic container that is great for travel and for storing your brushes. The hard shell keeps brushes safe and clean. Sit the cup on your vanity or makeup table; both the top and bottom become containers to hold your favorite brushes, allowing easy access while applying makeup.




The Motives Essential Eye 7-Piece Brush Set includes all the essential eye brushes to create unlimited eye looks:



  • Angled Eyeliner Brush: Create straight, sleek lines with powder or gels with this flat angled eyeliner brush. Lines and shapes with ease.
  • Crease Brush: Add detail and dimension to the eye and crease with this small smudge crease brush.
  • Petite Smudge Brush: This petite brush comes in handy when lining the bottom lash line with your favorite shadow or smudging out liner for a sultry smokey look. It’s also a great tool for adding a pop of highlighter to the inner corner of the eye.
  • Shadow Brush: Apply eyeshadow to the lid with this soft, yet dense, paddle-style brush. The brush design helps to pack on shadow for gorgeous buildable color.
  • Blending Brush: Blend effortlessly with this fluffy blending brush. It’s the secret weapon for creating seamless eye looks that transition flawlessly.
  • Detail Brush: Use this flat tapered brush to add detail or clean up lines. It works great with cream products.
  • Eyebrow/Spoolie: Tame and groom brows with the spoolie and fill in brows with powders or pomades with the alternate angled brush side. This brush is designed with stiff bristles to help application and to create texture and hair-like strokes in the brow.




Motives® Eye Prime


It's prime time, babe. Priming the lid is an incredibly essential step in any good makeup routine but also one of the most overlooked. The eyelid skin can be thin and create more oil than other parts of the face, so it’s a game changer when you add an eye primer to the mix. The Motives Eye Prime is an exceptional formula that melts into skin, helping to smooth and prep the lid for eye makeup. The creamy formula comes in a universal nude shade that blends invisibly into skin, making it a great choice for all skin tones. This primer will help to make shadow more vibrant, help prevent creasing and caking and will keep your eye looks fresh all day long.


  • Visibly smooths the eyelid
  • Makes shadow more vibrant
  • Helps prevent creasing and caking
  • Makes your eye look last
  • Nude primer dries clear, making it great for all skin tones
  • Creamy formula is perfect for all eye shapes and skin types
  • Vegan, paraben-free and gluten-free

Have you heard the news? Some of our Lumiere de Vie best sellers have gotten an upgrade!




Lumière de Vie® Hydrate 3.0

If you loved our hydrate x 3, THEN YOU’LL LOVE OUR NEW HYDRATE 3.0!


In addition to providing superior hydration to multiple layers of skin, the Hydrate 3.0 offers a unique delivery system for hyaluronic acid, enhancing hydration and optimizing penetration into the skin.


Lumière de Vie® Hydrate 3.0 — the ultimate hydrating must-have — is formulated with three molecular weights of hyaluronic acid for superior hydration to multiple layers of the skin. Hyaluronic acid is capable of holding 1,000 times its weight in water, making it one of the most sought-after ingredients for any skincare lover. Hyaluronic acid supplies vital hydration to the skin, helping to smooth and soothe, support elasticity and reduce the appearance of fine lines and wrinkles. This advanced serum has a lightweight texture that absorbs quickly into the skin, making it easy to layer with other treatments. Get ready to experience an undeniably beautiful, plump and supple complexion with Lumière de Vie Hydrate 3.0.


  • Formulated with three molecular weights of hyaluronic acid for a superior multi-level hydration
  • Helps maintain deeply moisturized skin, reducing the appearance of fine lines and wrinkles
  • Soothes skin for a calm complexion
  • Helps maintain elasticity for skin that is supple and smooth to the touch
  • Lightweight formula absorbs quickly for layering with your favorite moisturizer
  • Vegan, paraben-free and gluten-free

Lumière de Vie® The Elixir

Level-up your glow with Lumière de Vie® The Elixir, a superior facial oil filled with obsession-worthy oils like sunflower, avocado, grape seed and apricot to deeply nourish and soothe the skin. As one of the finishing steps in your skincare routine, this silky oil will help maintain your healthy, youthful-looking complexion, leaving your skin feeling renewed. Its key ingredients work synergistically to deeply moisturize, maintain elasticity, minimize the appearance of dark spots and reduce the appearance of fine lines and wrinkles. Soak in the goodness of this luxury oil while helping protect the skin against free radicals and oxidative stress. Restore your radiance with Lumière de Vie The Elixir.


  • Delivers an instant infusion of hydration and helps lock moisture into skin
  • Rich in vital antioxidants and vitamins that help protect skin against free radicals and oxidative stressors
  • Super lightweight formula absorbs instantly helping reduce the appearance of wrinkles and maintain healthy elasticity
  • Skin-loving ingredients help soothe and brighten the appearance of dark spots for a calm and radiant complexion
  • Vegan, paraben-free and gluten-free



Which products are you the most excited to try?!? We'd love for you to join us for a webinar as we recap all that was learned and launched at our International Convention! Click here to register







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