Your brows don’t have to be your arch enemies; make them your BFFs with the Motives® Arch Definer Ultra-Fine Brow Pencil. Featuring a retractable, super-fine tip for filling and lining with precise hair-like strokes this pencil helps you achieve full, natural-looking brows. This smooth, creamy formula is water- and smudge-resistant, so your brows stay on fleek from day to night.

• Water-resistant, long-wearing and smudge-proof formula keeps brows on fleek 

• Retractable, ultra-fine tip creates precise hair-like strokes for natural-looking brows

• Superior formula provides the perfect amount of color and texture

• Includes a convenient spoolie brush end for shaping and blending

The Motives Essential Brow Kit is a  complete kit for expertly shaping, grooming and defining your brows. The all-inclusive kit contains wax to sculpt the brows and two powder shades to create a natural look.

• Astonishing powder/wax brow combination that is effortless to apply and provides striking gleam

• Apply the smooth powder for striking color and the wax for brow-sculpting control with enhanced shine

• Enjoy glamorous, shaped and sexy brows all day long

Swipe on your power brows with Motives Gel-ous Brow Gel. Formulated to tame, fill and give life to the most barely-there brows, this creamy gel catches each hair, coating them in color and holding them in place. Transform brows from boring to powerful and never be gel-ous of any other brows again!

• Creamy gel formula available in five shades to match every brow
• Helps fluff and tame brows with just one coat
• Adds volume and color to sparse brows
• Small spoolie applicator allows for a precise application
• Vegan, paraben-free, gluten-free and sulfate-free

• If you are going for a natural look, it’s best not to go too dark when selecting a brow color, as this can look rather harsh.  Generally, if your hair is on the darker side, you should choose something that is lighter than your natural hair color.  For example, if your hair is black, don’t use black on your brows (this looks unnatural), instead, choose a cool dark or medium brown color.  If your hair is a warm medium brown, try a shade lighter like a warm light brown.  If your hair has highlights and lowlights, you can pick something matching the lightest part of your hair, rather than the base color.

• However, there are a few exceptions to consider, especially for those with lighter shades of hair.  If you have light hair, you may want to choose a shade that is a bit darker than your hair.  Example: If you have light blonde hair, choose a color that is one shade darker or one that matches the darkest shade in your hair.

• If you have natural light red hair, you can try shades like taupe, ashy blonde, golden brown, or a very light brown with a 

touch of auburn tones.  Those with darker red hair may want to try auburn or a warm medium brown. 

• If your hair and your natural brow color are totally different, choose a color that falls in between them.  For example, if you have blonde hair, but your brows are naturally brown, choose something that falls in between them.

• If you’re looking to add more depth to your brows, you can use two different shades.  The first can be similar to your hair color, while the second can be a bit darker.  In this case, you want to use the lightest shade through the full brow and use the dark color in the middle and through the brow tail. 

If you want to see which Motives Arch Definer Ultra-Fine Brow Pencil shade looks best on you, you can "virtually try on" each shade with the Motives Try Me Feature right on the Motives website. It's the best way to try before you buy!

Square Face Shape

If you have a square face shape, the goal is to soften and add balance to the face with a fat brow and a soft arch. Avoid hard angles and keep them more rounded. 

Long/Rectangle Face Shape

If you have a long or rectangle face shape, the goal is to draw attention horizontally rather than vertically to add width to the face.  A flat, straighter, elongated brow shape works best.  

• Do not create a high arch, instead opt for a very low arch.

Round Face Shape

If you have a round face shape, the goal is to create the illusion that your face is longer. High arched, angled brows can help lengthen your face and draw attention upwards and make a face look slimmer.  Brows that are sharp and angled add more definition to the face, thereby taking attention away from the softness of a round face.  

• Avoid round, curved, or flat brows and be sure that, while you want to make your arch a high arch, you keep it natural looking.  

Heart Face Shape

To soften the sharp features of a heart-shaped face, try soft, rounded (only very slightly angled) brows.  Keep the arch low and avoid a high 

one. 

Diamond Face Shape

If you have a diamond face shape, you have strong, wide cheek bones that taper off towards your chin and forehead. To give yourself a softer and less wide look, round out your brows.

Oval Face Shape

There are no hard rules for those with oval-shaped faces.  But, the most flattering option is a soft angled, softly arched brow.

Step 1: Find the starting point for both brows by lining up a thin eye makeup brush or eyebrow pencil vertically along the side of your nose just slightly outside your tear duct. 

Step 2: To map where your arch should be, align your brow pencil from the center of the tip of your nose diagonally through the middle of your iris. This will be where the highest part of you arch will be. This will also be where your brow bone stands out and also about 2/3 from the start of your brow. 

Step 3: To determine where your brow should end, angle your pencil from the corner of your nose, through the outside corner of the eye. This is where you generally want your brow, aka tail to end.  

Grab Your Spoolie

Now that you have your brow mapping defined, before you apply your brow products, use a spoolie to brush your eyebrows upwards and outwards, in the direction of the hair growth. 

Connect the Dots

Using your chosen brow product:

1. Start by connecting the bottom of your arch to the and of the tail.

2. Followed by connecting the start of your brow to your arch. 

3. Fill in-Using your eyebrow pencil, or Essential Brow Kit and angled brush, create short, fine hair-like strokes sweeping along the brow in the direction of your hair growth ending at the tail.  Imagine you are drawing in each individual hair.  

4. Use your spoolie to brush through your brows to help soften or a more natural look.

You can also use the Motives Khol Eyeliner in Angel to enhance your brows and give them an instant lift.

1. Lightly trace below the arch extending under the tail of the brow. You can even trace under your entire brow, just stay right outside the brow line.  

2. Next, smudge it out with a makeup brush to blend it in.