The Benefits

• Creamy gel formula available in five shades to match every brow
• Helps fluff and tame brows with just one coat
• Adds volume and color to sparse brows
• Small spoolie applicator allows for a precise application
• Vegan, paraben-free, gluten-free and sulfate-free

The Shades

The FAQs

How do I use the Motives Gel-ous Brow Gel?

Using the provided applicator, apply directly onto brows in short, upward strokes to shape, fill and style the brows. 

Pro Tips:

• Create volume with a few coats of short, upward strokes.
• For a more natural-looking brow, start your strokes at the inner brow and move outward.
• For full-on power brows, use short strokes starting against the hair growth direction and start at the tail of the brow. Allow time for the gel to dry, and then brush hairs back in place.
• Use the tip of the applicator for the arch and tail of the brow to define and shape.
• Use the Motives Arch Definer Ultra-Fine Brow Pencil to add hair-like strokes to fill empty spots and areas.

What if I just want to tame and shape the brows I have and not add color?

We offer a "clear" version of the Motives Gel-ous Brow Gel that will help tame, shape and fluff brows without adding additional color. 

Are there any other products I could use in addition to the Motives Gel-ous Brow Gel?

We recommend pairing the brow gel with our Motives Arch Definer Ultra Fine Brow Pencil and/or our Motives Essential Brow Kit. Use whatever combination of products you would like to help you feel confident in your brows.

Is the Motives Gel-ous Brow Gel waterproof?

While our Motives Gel-ous Brow Gel is not waterproof, it is formulated to stick with you all day!

Is Motives Gel-ous Brow Gel tested on animals?

Motives does not conduct or commission animal testing of any finished product.



The Guide

Whether your approach to makeup is minimal or heavy, nothing beats beautifully shaped eyebrows. They frame your entire face, and nothing else has the power to alter your appearance as dramatically as a perfect set of brows. The way you shape and fill your eyebrows can do a myriad of flattering things to enhance your beauty: create more balance to your face, help your features look more defined and make you appear younger, more sophisticated or like you just stepped off the runway! But, just as easily as the perfect brow can enhance your looks, the wrong brow can leave you looking not your best. That’s where our brow guide will come in handy. Download it by clicking on the picture below, and use these beauty tips to create the best brows for you!